Susan Enis left the $607 million United States Senate Federal Credit Union, where she was president/CEO for more than 13 years.

The credit union confirmed Wednesday that Enis is no longer working at the cooperative. Enis' LinkedIn page indicated she left USSFCU in June. She lists her occupation as a CPA.

She was replaced by John Hayes, president of CU Strategic Services LLC., the wholly owned CUSO of USSFCU. He also served as the credit union's EVP from January 2004 to July 2013.

Before Enis (pictured) became CEO in April 2003, she served as USSFCU's CFO for more than three years. She joined USSFCU in 1995 as an accounting manager and controller, and previously worked for a bank and as an FDIC bank examiner.

Hayes (pictured below) did not return a phone call Wednesday from CU Times seeking comment. The credit union's board of directors also did not respond to an email seeking comment. In addition, efforts to contact Enis Wednesday were unsuccessful.

USSFCU came under widespread criticism in 2012 for a direct mail piece the featured a buxom blonde, which generated some angry reactions, national media attention and a petition drive started by an offended member seeking an apology.

The “Got Big Plans?” campaign on the credit union's website offered loans for various purposes, promising the Alexandria, Va., credit union – which has offices in the Senate Hart Office Building and Government Accountability Office – stands ready to “help with all that life dishes out.”

“Preparing for any life change can be overwhelming … you have to live through it AND you have to figure out how to afford it … that's where we come in. We can propose products and service to assist you with financing everything in life that costs money … within reason, of course,” the overview of the Got Big Plans? loan section on the credit union's website read.

But it was the campaign's direct mail piece that generated the backlash, including a blog item in Roll Call and The Current Conscience, and an article in The Huffington Post.

A web poster who identified herself as Amber W., a lifelong advocate of credit unions, launched a women's rights petition against what she deemed to be a sexist mailing, asking the credit union to acknowledge its inappropriateness and make a public apology.

USSFCU not only posted a formal apology on its website and emailed disapproving members, but also sent the following statement to the editor of Roll Call:

“We read with concern your commentaries dated May 29 and May 30 in 'Heard on the Hill.' It was never our intention to insult, demean or in any way offend any of our members. We have issued a personal apology to the membership of the United States Senate Federal Credit Union.”

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Peter Strozniak

Credit Union Times reporter covering credit union operations, fraud, M&As, leagues, business continuity, and breaking news.