The $1.6 billion Richland, Wash. Gesa Credit Union is reading palms, not to foretell the future but improve it by reducing ID fraud, shrinking transaction times, and improving overall branch service.
To accomplish its strategy the credit union employed Brookfield, Wis. financial technology provider Fiserv's Verifast: Palm Authentication. The solution integrates Fujitsu PalmSecure biometric technology with the Fiserv's DNA account processing platform. The Verifast solution validates members' IDs when they hold a hand over an infrared sensing device that detects a person's unique palm-vein pattern.
"Overall we think this is an excellent solution for our credit union to move forward into the future of how we transform and deliver service to our members," Karl Guynn, director of products, at Gesa, said.
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
