In 2014, a story from NPR characterized Domino's as "a tech company that happens to make pizza."
They've been laser-focused on perfecting the user experience across a number of emerging delivery channels. You can order a pizza via the Amazon Echo. You can even tweet a pizza emoji to Domino's and your favorite pie will be on its way.
One of their first user experience innovations was the Pizza Tracker. The concept is simple and the execution is elegant. You place your order online and an illustrated progress bar appears. As the employees at Domino's prep the pizza, the progress bar fills in real time from red to blue. As the pizza goes through the baking and boxing process the bar fills in further. Finally, as your order is placed in the delivery vehicle (assuming traffic laws are obeyed), you instantly see that your pizza is on its way to your front door.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
