Credit unions that expand their fields of membership shouldbeware of also increasing regulatory risk when it comes to fairlending laws.

“The problem exists when you have taken on an underservedgeographic area with the intent of growing your membership andperhaps increasing profitability, but you haven't served that groupas you have served maybe your main geographic field of membership,”CU Direct Executive Lending Advisor Michael Cochrum said.

Credit unions need to take a hard look at their marketing habits, Cochrum noted.

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