Mobile banking is more than just a banking channel these days. Due to its increasing user friendliness, intuitiveness and comprehensiveness, it has become mainstream and grown into credit unions' primary hub for member transactions and activity, experts said.
“Mobile is becoming the primary channel,” Dan Weis, senior product manager for mobile banking at the Duluth, Ga.-based Digital Insight, an NCR company, said. “When [credit unions] think about how they can offer value for members, and how they can still differentiate and represent their brand, it is about mobile.”
Three years ago, customers of the Austin, Texas-based Malauzai purchased the company's product for mobile channel use only.
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
