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sarah snell cooke

Assumptions can be very dangerous in business as well as in life. You may assume everything is OK when your toddler is quiet in the next room, thinking you know more than you do.

For example, I was asked to talk with some Macedonian credit union leaders about how to work with the media. I’ve been in journalism for nearly two decades, so I should be able to help them with public relations, right? No biggie.

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