The New Year brought new opportunities for credit unions to revamp their digital strategies – and in return, attract the attention of more consumers. 

In an impact brief titled “Creating Stronger Online Engagement,” Filene Chief Impact Officer Tansley Stearns and Impact Director Elry Armaza shared some takeaways from Filene’s Digital Strategies program, which was designed to help credit unions adapt to consumers’ changing shopping behaviors. What matters most in website design, they found, boils down to whether the design makes it easy for members and potential members to accomplish their goals. Even if an entire platform redesign isn’t possible, gradual changes that improve the member experience – such as links to resources, tools, charts or guides – can make a big redesign dos and don'ts

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