Is your credit union thinking about creating a marketingvideo? Is a team member appearing on a news or talk show toexplain a new product? Do you need to do some ‘damagecontrol’ regarding a recent issue? Here are some tips for you tolook like an on-camera professional.
Stick to the Message
A huge part of doing well on TV is honing and sticking to yourmessage. First meet with your team and hammer out a message.Develop five key talking points and stick to them throughout theshow. Practice in front of an audience of colleagues andbring the confidence that made you a CEO.
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