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banking competition through digital channels

As a child, I recall opening my first checking account. Back then, the path to account opening was linear. Hear a radio ad. Maybe see a billboard or a flier. Walk into a branch. That journey has imploded. 2016 will only get messier. 

Today, people ask friends. They scroll through a social media feed. They see an ad tailored just for them. They get notified based on where they are or what they’re doing to apply, upgrade or some other relevant action. They call a phone number. They walk into a branch. In accommodating modern day member needs, credit unions have made monumental strides.

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