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Travis County Credit Union saw exceptional loan portfolio growth after implementing a five-part strategy.

About five years ago, managers of Travis County Credit Union – a $29 million credit union in Austin, Texas, with 11 employees – noticed their loan portfolio had been flat for a number of years.

“Our deposit side was growing, but our loans weren’t,” President Wayne A. Watters said. “We were holding at right around $10 million, so we couldn’t grow. As a result, we decided to focus our efforts on growing our loan portfolio.”

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