A few years back it was popular to say that the number onecompetitor for all organizations seeking to create a great customerexperience was Disney. And, their friendliness and dedication to“happy like a kid” joy still makes most banks, restaurants, hotelsand retail chains pale by comparison. Many leaders flocked toDisney World to go attend their Disney Way training programs.

Welcome to the new kid on the service exemplar block: Cirque duSoleil. And, their formula for success is not just an over-the-top attitude of greatservice; it is total sensory emersion. All their customers'senses are plunged headlong into a cavalcade of theatrical delight.The payoff? More than 100 million people have seen a Cirque duSoleil performance, including 15 million last year.

Let's try a fun exercise based on a real situation. You look forall the places a Cirque du Soleil sensory transformation could haveelevated this experience to high wire heights.

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