It’s no secret that millennials are a dominating market force: Whether you are a marketer, manufacturer, retailer, or, yes, a credit union, your future success lies in the hands of these 18- to 34-year-olds. They are 75 million strong, digital natives and the most educated generation in America.

But they also came of age during the recession, and are saddled with massive student loan debt (to the tune of $1 trillion) and high unemployment (10%) – something that creates a dilemma for any financial institution, but especially for credit unions that endeavor to serve every member. This huge demographic (one quarter of the credit population) boasts a higher education rate that indicates their financial position will improve with age and are undoubtedly a foundational future market for credit unions; but, they also have the lowest average credit score – averaging 625, with 28% below 579 – the most delinquent payments and the shortest credit histories (one third have never applied for a credit card).

This puts them out of reach – or approvals – for the average credit union.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.