Black Friday, or the day after Thanksgiving, has long been a day of mouth-watering splendor for American retailers as it unofficially commences the holiday shopping season. For those who can take advantage of the discounts and deals, Black Friday can be a productive experience – even if it requires braving the elements or camping outside a few days in advance. Electronics and digital products are typically the most sought after items. It can be astonishing to witness the lengths to which people will go to save $50 on a tablet or $100 on a television set. Technology is king; the grip it has on our lives is evident. Digital sales for Black Friday in 2015 will top $4 billion, up 20% from 2014, according to CNBC.

With members becoming more vested in technology, so must credit unions. Credit unions may not offer Black Friday deals, but they do offer value every single day to improve the financial lives of their members. As members’ banking habits change, so must credit unions. One of the ways to accomplish this has been an investment in mobile platforms.

No credit union can afford to ignore the mobile channel: Consumers across demographic categories expect and demand it, especially those in the ever-critical millennial segment. Doing mobile well isn’t just about retaining members, fending off a growing array of financial services competitors, and creating a healthier bottom line; it’s also about leveraging a powerful tool that can improve human well-being.

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