The SEC’s Oct. 30 adoption of final rules regarding crowdfunding could mean credit unions are a step closer to having more active roles in connecting members with entrepreneurs who need capital.

Crowdfunding marketplace GrowthFountain and credit union research firm Callahan & Associates, which announced a strategic partnership about a year ago, are vying for a big piece of that market via co-branded websites for credit unions that lead directly to a database of businesses looking for capital.

Tina Orem

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