CUNA Mutual Group's Tina Buttchen discussed the financial needs of middle-income Americans at the NWCUA's Amplify.

PORTLAND, Ore. – With 62% of middle-income Americans worrying about their family’s financial stability on a daily basis, credit unions are well-positioned to help members of this demographic overcome obstacles and reach their financial goals. That’s according to Tina Buttchen, TruStage program sales specialist for CUNA Mutual Group, who spoke at NWCUA’s Amplify Wednesday.

CUNA Mutual Group defined middle-income Americans as people between the ages of 30 and 70 who make between $25,000 and $100,000 per household annually. These individuals, Buttchen said, often lay awake at night worrying about money and 80% of them desire guidance from their credit union.

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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