PORTLAND, Ore. – With 62% of middle-income Americans worrying about their family's financial stability on a daily basis, credit unions are well-positioned to help members of this demographic overcome obstacles and reach their financial goals. That's according to Tina Buttchen, TruStage program sales specialist for CUNA Mutual Group, who spoke at NWCUA's Amplify Wednesday.
CUNA Mutual Group defined middle-income Americans as people between the ages of 30 and 70 who make between $25,000 and $100,000 per household annually. These individuals, Buttchen said, often lay awake at night worrying about money and 80% of them desire guidance from their credit union.
"If there's anything that they trust, it's that their credit union has their best interests in mind," she said. "I think that's pretty cool."
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