The Pasadena, Calif.-based Wescom Credit Union has entered into a major sponsorship and branding deal with UCLA and the Rose Bowl Stadium, according to a press release.

The credit union, which as $3.2 billion in assets and 189,000 members, will be the presenting sponsor at UCLA home football and men’s basketball games, according to the announcement. Also, ATMs in the Rose Bowl Stadium will bear the credit union’s name and be fee-free for members of credit unions in the CO-OP ATM network. Signage, video board content, tickets and hospitality, a radio campaign and presenting sponsorship of UCLA’s official student group are also part of the deal, it said.

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