On Oct. 15, 2015, credit unions will have an opportunity to helplocal kids in need simply by asking members to swipe their creditunion-issued debit or credit card. Shop for Miracles Day, heldannually by Credit Unions for Kids, allows participating creditunions to donate 25 cents or another pre-determined amount to theirlocal Children's Miracle Network Hospitals each time a memberswipes his or her card on Oct. 15.

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Interested credit unions can visit the campaign website toregister and download marketing collateral. The one-day campaignalso falls on International Credit Union Day. Donations will benefit thelocal hospitals' greatest needs, which often include equipment,research, treatments and charitable care, Children's MiracleNetwork Hospitals said in a media release.

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“We're thrilled with the positive reception of this new programamong our credit union partners and their members,” John Lauck,president/CEO for Children's Miracle Network Hospitals, said. “Shopfor Miracles makes it possible for credit members to support kidsin their community by simply planning their shopping for Oct. 15.Thanks to many generous credit unions, our member hospitals receivethe funding they need to continue providing life-saving care tomillions of children each year.”

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Children's Miracle Network Hospitals said in 2014, 108 creditunions participated in Shop for Miracles and raised $450,000,including $50,000 in matching funds from CO-OP Financial Services'Miracle Match program.

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Credit Unions for Kids is the brand name under which creditunions fundraise for Children's Miracle Network Hospitals, whichraises funds and awareness for 170 member hospitals thatprovide 32 million treatments each year to kids across theU.S. and Canada.

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Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.