This year, he took some time off his Harley Road King to stop in and say hello to several NAFCU members and non-members that are headquartered in the area.  

Sturgis, S.D. has approximately 6,700 residents, but during the Rally as many as 1.2 million bikers have rolled into town. 

With Northern Hills Federal Credit Union headquartered in the heart of the Rally on Main Street the annual event, schedule adjustments are made to accomodate members' needs during the busy week. In addition, staffers make the most of the annual biker event from dressing up in Rally attire, to getting short breaks to watch some of the nearby events like the B-1 Bombers that flew over the $78 million credit union.   

"There is a steady roar of motorcycle engines throughout the day and night all this week" said Marty Willms, vp operations, Northern Hills FCU.  "Our drive-thru has seen the most business from members this week, with foot traffic in the lobby consisting mostly of nonmembers conducting shared branching transactions. Needless to say we see a 'colorful' cast of characters both inside our lobby and outside our front doors."

During the Rally, it can take as long as two hours to drive seven blocks and back through the steady stream of motorcycles and pedestrians. With the streets surrounding the credit union reserved for "motorcycle parking only" during the Rally, Willms said it can be challenging for credit union members to come in.  

"On Monday, August 10^th, we can say that we survived the 75^th Rally and return to business as usual at Northern Hills FCU and the quiet little town of Sturgis," he said.