A new survey from MasterCard reveals the naked truth aboutdigital privacy: Fifty-five percent of people would rather havenude photos of themselves leaked online than have their financial information stolen.

The survey of 1,000 adults was done in partnership with BraunResearch in May and found that 77% are worried about their financial information and social security numbers beingstolen or compromised. That worry surpasses concerns overhaving their emails hacked (62%) or having their homes robbed(59%). Perhaps most notable is that 55% would rather let the onlineworld see them naked than reveal their PINs or Social Securitynumbers.

“Today's digital lifestyle means consumer concerns for onlinesafety and security trumps physical security as a close second,”Robert Siciliano, an identity theft and personal security expert,said. “It's great that consumers have heightened awareness, butwhile they may understand personal responsibility they still wantto feel protected by the institutions who are also responsible forprotecting their data.”