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For Gen Xer Linda Bodie, and perhaps for many of her generation who are the emerging leaders of the credit union movement, tradition is not as important when it comes to running a credit union.

“Just because it’s always been done that way doesn’t mean it’s the right way,” Bodie said, whose unusual job title is chief + innovator at the $30 million Element Federal Credit Union in Charleston, W. Va. “It’s easier to challenge the status quo and create things that work better for today’s culture than a culture that existed 30 years ago. It just makes sense.”

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Peter Strozniak


Credit Union Times

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