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Achieva CU's new online banking system features budgeting tools, savings goal trackers, a speedy transfer tool and customizable widgets and themes.

When a credit union rolls out a new online banking system, persuading members to get on board with the new product can be a challenge. But the $1.1 billion, Dunedin, Fla.-based Achieva Credit Union can toss this concern out the window – within two weeks of launching its new online banking system, it had convinced three-quarters of its online banking users to register.

Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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