Achieva CU's new online banking system features budgeting tools, savings goal trackers, a speedy transfer tool and customizable widgets and themes.

When a credit union rolls out a new online banking system, persuading members to get on board with the new product can be a challenge. But the $1.1 billion, Dunedin, Fla.-based Achieva Credit Union can toss this concern out the window – within two weeks of launching its new online banking system, it had convinced three-quarters of its online banking users to register.

Member and employee feedback played a key role in the decision-making that took place prior to the new system’s rollout – Acheiva CU’s developers and key team members spent more than 5,000 hours gathering opinions through commercial and consumer member focus groups, and employee seminars, the credit union said.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?

Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

More from this author


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.