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How critical are mobile services to your overall growth strategy? The answer is both ‘extremely important’ and ‘there’s more to it than that.’

Branch foot traffic continues to decline, most members use mobile banking, and according to Celent’s latest data, 50% of retail deposits will be mobile by next year. Even more telling is that more than 25% of all consumers say they would switch banks to obtain the mobile services they want, according to Accenture. There is a good chance you’ll never meet your members in person, especially if they are tech-savvy millennials.

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