Consumers rate the customer service they receive at credit unions higher than the service at some of the nation's most popular companies, including Panera Bread, Lexus, Costco, Whole Foods and Marriott, according to the 2015 Temkin Customer Service Ratings.
The customer research firm's annual survey is based on feedback on 278 companies via an online survey of 10,000 U.S. consumers during January 2015. The survey asked consumers to identify companies that they interacted with during the previous 60 days and to rate their satisfaction with their customer service on a scale of 1 to 7 (with 7 being the highest).
Temkin calculated the rankings by taking the percentage of consumers who gave a rating of 6 or 7 and subtracting the percentage that gave a rating of 1, 2 or 3. The results span 20 industries.
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