Some Americans are born into wealth; others struggle to meet their basic needs. Our society is an incredibly diverse group of backgrounds, classes and values. But the one resource allotted to every person equally is time, and today, it’s more precious than ever.

Evidenced by our reliance on technology to streamline our lives, the last thing we want is for our time to be wasted. Whether it’s avoiding the inconvenience of flagging a cab with Uber, or eliminating the hassle of carrying a wallet with Apple Pay, Americans highly value instant gratification – and mobile apps are the gateway to getting it.

“As mobile technology makes us more efficient and constantly connected, our internal clocks are speeding up,” Samantha Paxson, chief marketing officer at CO-OP Financial Services said. “Impatience is becoming a virtue as we all race to do everything faster.”

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