Intuvo President and Co-founder Jeff Shood, left, and CU Direct President/CEO Tony Boutelle, right, announce their new partnership at Drive ’15 in Las Vegas.

LAS VEGAS – Auto lending service CUSO CU Direct has acquired Intuvo, a Scotts Valley, Calif.-based provider of marketing automation software. CU Direct President/CEO Tony Boutelle announced the news during the opening general session at the Drive ’15: CU Direct Lending & Marketing Conference Wednesday in Las Vegas, Nev.

Intuvo’s platform will integrate with the Ontario, Calif.-based CUSO’s Lending 360 Loan Origination System’s cross-sell engine, bringing targeted mortgage marketing tools to CU Direct’s credit union clients, as well as onboarding and cross-selling programs for new members whom credit unions acquire through indirect loans, Boutelle said.

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Natasha Chilingerian

Natasha Chilingerian has worked in the credit union space for over a decade. She joined CU Times as managing editor in 2015 and was promoted to executive editor in 2019. Before that, she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer and editor for more than 17 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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