Nir Eyal speaks at CO-OP's THiNK conference on May 6.

COLORADO SPRINGS, COLO.—A credit union can become an impossible-to-break habit for members, and Nir Eyal told a crowd of more than 600 credit union executives at CO-OP’s THiNK conference Wednesday exactly how to make that happen.

Habit-formed members are huge for credit unions because they’re more profitable, give credit unions greater flexibility in terms of pricing structure, ward off competitive threats and supercharge growth by reducing the time it takes for members to tell others about a credit union, the author of Hooked: How to Build Habit-Forming Products said.

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