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Four years ago, the $488 million, East Moline, Ill.-based Vibrant Credit Union, formerly DHCU, decided to make some big changes in order to stand out from its competitors, and throughout the journey, the credit union made a big impact on member engagement by implementing new core, online and mobile technologies.

Formerly DHCU, the credit union officially changed its name to Vibrant Credit Union on May 4, 2014. The financial institution began in 1935 when eight individuals at the John Deere Harvester plant chartered the credit union with $40 in assets. Over time, the organization grew and became known by its acronym, DHCU, which turned into its actual name in 2005.

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Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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