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Most people are willing to trade a digital banking relationship for a personal one, according to a recent Gallup poll of 6,000 banking customers.

The survey asked customers the question “If you had to give up one aspect of your relationship with your bank, the digital (you would no longer be able to interact with your bank through mobile or online channels) or the personal (you would no longer be able to visit a branch or call a call center), which one would you give up?”

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Tina Orem

 

Credit Union Times

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