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In 2013, Community Choice, a $532 million credit union headquartered in Farmington Hills, Mich., made the risky move of launching a totally revamped rewards program that ended up boosting product penetration, increasing loan volumes and giving over $1.5 million in cold, hard cash back to members last month. Now, Vice President of Retail Delivery Tracy Cameron is sharing her advice on what other credit unions can do to create more robust rewards programs, too.

Tina Orem

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