With $1.8 billion in assets and 133,000 members, some may say United Federal Credit Union is small. But a unique scorecard tool it has developed is helping the credit union create a big footprint around the country by pinpointing optimal sites for new branches.

Today the St. Joseph-based credit union has nine branches in its home state of Michigan, as well as one branch in Indiana, two in North Carolina and two in Ohio. And just three weeks ago, new branches opened about 700 miles away in Arkansas, where the credit union now has four locations, and some 2,000 miles away in Nevada, where it now has six. That brings the total to 24 branches in six states. It also recently opened a second corporate headquarters in Niles, Mich.

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Tina Orem


Credit Union Times

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