branch design, branching, truwest credit union

A whopping 70% of the country's credit union branches now sufferfrom outdated design that doesn't attract business and can evendrive it away, according to John Smith, who is the CEO of designfirm DBSI.

Smith, whose firm redesigns credit unions and has projects goingin over 35 states, said changing branch layouts, item placements,signage and even wall decor can increase foot traffic, loanoriginations, and account openings.

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