branch design, branching, truwest credit union

A whopping 70% of the country’s credit union branches now suffer from outdated design that doesn’t attract business and can even drive it away, according to John Smith, who is the CEO of design firm DBSI.

Smith, whose firm redesigns credit unions and has projects going in over 35 states, said changing branch layouts, item placements, signage and even wall decor can increase foot traffic, loan originations, and account openings.

One of his latest projects was a redesign for TruWest Credit Union, which has 14 branches on the east side of Phoenix and about $900 million in assets. TruWest had been operating an out-of-date location in Chandler, Arizona, for 13 years and decided to replace it in 2014 by building a new branch right across the street.

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Tina Orem


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