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branch design, branching, truwest credit union

A whopping 70% of the country’s credit union branches now suffer from outdated design that doesn’t attract business and can even drive it away, according to John Smith, who is the CEO of design firm DBSI.

Smith, whose firm redesigns credit unions and has projects going in over 35 states, said changing branch layouts, item placements, signage and even wall decor can increase foot traffic, loan originations, and account openings.

Tina Orem

Credit Union Times

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