Tom WhiteThere is good news on the horizon for credit unions that has the potential to greatly impact your share of the financial services market. 

For decades, banks have been the big brother to credit unions, showing their strength by having a branch on every corner, vast ATM networks and innovative new products. To date, banks have relied on convenience as their key selling point to customers. 

Recently, with the community mindset of millennials and rise of technology, the playing field has begun to change. According to U.S. census data, millennials now outnumber baby boomers. This creates a perfect storm for credit unions to tap into the growing power of the millennial generation.

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