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credit union success, sarah snell cooke, credit union times

Credit unions have a lot to gripe about. However, like that friend who does nothing but complain, it’s time to step back and see what you can do for yourselves. I proffer three keys to credit unions’ success that are under your control.

Awareness

During the recent White House Cybersecurity Summit, MasterCard discussed its partnership with $7.3 billion First Tech Federal Credit Union for biometrics that will identify consumers via voice and retinal recognition for point of sale and remote purchases. As if the technology weren’t sexy enough, a major card firm chose to work with a credit union to make these breakthroughs! Huge victory! Way to go First Tech FCU to prepare and create this opportunity for your credit union, but also represent credit unions in a very tech savvy role! And in creating this opportunity, it is presented at the White House Cybersecurity Summit, where credit unions were held in the same regard as massive players, such as Apple, Walgreens and PayPal! I don’t like exclamation points, so can you tell I’m excited about this!!!!!!!

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