Thank you for sharing!

Your article was successfully shared with the contacts you provided.
credit union success, sarah snell cooke, credit union times

Credit unions have a lot to gripe about. However, like that friend who does nothing but complain, it’s time to step back and see what you can do for yourselves. I proffer three keys to credit unions’ success that are under your control.


During the recent White House Cybersecurity Summit, MasterCard discussed its partnership with $7.3 billion First Tech Federal Credit Union for biometrics that will identify consumers via voice and retinal recognition for point of sale and remote purchases. As if the technology weren’t sexy enough, a major card firm chose to work with a credit union to make these breakthroughs! Huge victory! Way to go First Tech FCU to prepare and create this opportunity for your credit union, but also represent credit unions in a very tech savvy role! And in creating this opportunity, it is presented at the White House Cybersecurity Summit, where credit unions were held in the same regard as massive players, such as Apple, Walgreens and PayPal! I don’t like exclamation points, so can you tell I’m excited about this!!!!!!!

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.