As credit unions across the country gear up for another year of new marketing campaigns, CU Times asked experts what the top marketing trends in the credit union industry will be in 2015. The experts also offered marketing advice, tips and ideas.
Digital Advertising Dominates
Credit union marketing professionals expect to see credit unions shift more dollars from traditional advertising to digital advertising.
Bo McDonald, president of Your Marketing Co. in Greenville, S.C., said he's had to hire more employees to keep up with the digital advertising demands from his cooperative clients.
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