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millennials at work drawing top talentMillennial ideals are about to take over the workforce.

This January, millennials began outnumbering their older colleagues in the workplace, and as a handful of studies have shown, this generation cares a lot about finding meaning in the workplace. That’s a big opportunity for nonprofits, B Corps, and other companies with social good missions. Over half of millennials are willing to take a 15% pay cut to work at a company that matches their ideals, research shows.

In a new white paper, urban innovation hub MaRS and social impact career site BMeaningful examine what it takes for mission-driven companies to find the millennials who are the best fit for their workplaces—and how millennials can be more attractive to these companies in the first place.

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