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2015 leadership questionsEach January, the members of our company get together to discuss the previous year and our objectives for the year ahead. We invite a few friends and advisors from outside the company to add a unique perspective to the discussions and to challenge our thinking. We ask ourselves the fundamental question: “why are we here?” This answer is our purpose, our ideal. And all of our discussions on our strategies and tactics need to come back to this purpose. Are we living up to that purpose? The decisions we make every day need to be aligned with that purpose. How often do you take a step back and challenge your team about why you do what you do?

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