Merchant service providers have earned a bad rap in recent years.

A brief browse of the Better Business Bureau's website reveals a wide variety of complaints against leading credit card providers, often accused of overcharging, adding hidden fees, binding customers to long-term contracts, and commanding hefty fines when they try to escape.

Suneera Madhani had been working for one such company for more than two years when she began noticing a high volume of complaints. "I wrote down every time a customer had a complaint," she says. "It was always about transparency and simplicity, and even just consistency in what they were being charged."

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