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Sarah Snell Cooke, you wrote in your October 1, 2014 (“Apple, Wal-Mart Can Teach CUs About Membership”) editorial about how the 100 million U.S. credit union membership total is bogus due to the number of multiple memberships in several credit unions.

I agree with the fact that there are members who have accounts in multiple credit unions, but the reality that you are overlooking is the number of joint accounts and how the number of joint members multiplies the total number of members in all credit unions.

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Tonya Knudesn


Credit Union Times

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