The ProfitStars division of Jack Henry & Associates has announced a new behavior-driven target marketing system for credit unions and banks called Kernel.

The subsidiary said Kernel can operate through mobile and online banking as well as any other channel that supports dynamic content.

ProfitStars told CU Times that Kernel can be integrated with any customer relationship management or marketing resource management system, including its own Synapsys product to provide segmentation data to the new tool. The company said Kernel can provide more precise consumer targeting.

Kernel was beta-tested at the Springfield, Mo.-based Great Southern Bank, according to ProfitStars. Springfield is located 50 miles from Jack Henry's headquarters in Monett, Mo.

“We have been watching Kernel develop since it was first introduced at Finovate,” Diane Zipf, marketing manager at Great Southern Bank, said. The ability to pinpoint our customers' activities and interests brings us one step closer to winning more of their business.”

Jack Henry has enjoyed a long-term business partnership with DeepTarget, a Madison, Ala.-based provider of target marketing software.

A Jack Henry representative told CU Times that the company will continue to market the Kernel and DeepTarget products for the foreseeable future.

Instant Insights /

ProfitStars Debuts Multichannel Target Marketing

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