The ProfitStars division of Jack Henry & Associates hasannounced a new behavior-driven target marketing system for creditunions and banks called Kernel.

The subsidiary said Kernel can operate through mobile and onlinebanking as well as any other channel that supports dynamiccontent.

ProfitStars told CU Times that Kernel can beintegrated with any customer relationship management or marketingresource management system, including its own Synapsys product toprovide segmentation data to the new tool. The company said Kernelcan provide more precise consumer targeting.

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