When a business tries mobile banking, it tends to like it and tolinger in long sessions.

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That's the big takeaway from data on mobile banking and businessusers released by Malauzai Software, a mobile banking app developer based inAustin, Texas.

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The findings represented usage by a couple hundred businesses atsome 20 financial institutions, according to Malauzai Co-founderRobb Gaynor.

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Among the key facts in the study was that business users stayedonline longer.

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The average session duration for a business was 2:29minutes, a full minute longer than consumers who average 1:20,Malauzai's data showed.

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Shockingly and inexplicably, Gaynor admitted, was that a full81% of business usage involved an Apple device, either an iPhone oran iPad. For consumers accessing Malauzai mobile banking,about 60% came in via Apple devices.

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The data also showed that businesses tend to move moremoney than consumers do.

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“The average value of an internal transfer is $1,950 forbusinesses compared to $450 for consumers,” according to theMalauzai study. “The average size of a mobile check deposit is $596per item compared to $405 for consumers.”

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Gaynor said a big surprise, “is that business enrollment inmobile banking is not brilliant.”

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At a typical Malauzai institution, 90 days after rollout of theapp to consumers, 10% to 15% of all members will be active users,he noted.

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“With businesses, we are seeing much smaller numbers,” Gaynorsaid. “That was surprising.”

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Interestingly, none of the Malauzai institutions offering mobilebanking to businesses charged a premium for that access, headded.

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