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The industry innovation panel included, from left to right, Mollie Bell, Eric Cotter, Erik Vandermause and Sarah Canepa Bang.

LOS ANGELES – In an industry sometimes permeated by a “this is how we’ve always done it” attitude, innovation can easily fall into the nice-to-have category. However, in today’s hectic financial marketplace, innovation has become a strategic and competitive imperative.

This point was driven home Tuesday by two consecutive sessions at the California and Nevada Credit Union Leagues’ REACH conference.

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