Unity One Credit Union's new Spank Free Banking campaign, is taking a no-holds-barred approach against banks.
The $209 million cooperative based in Fort Worth, Texas, launched the campaign in March and recently erected a giant billboard featuring a hand-print and a denim-clad female derriere.
The concept is a bit risque and could be seen as sexist to some, but Unity One reported positive feedback from members and the public.
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