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ConneXfactorConnex Credit Union recently launched the a popular financial fitness contest that encourages members to improve their financial wellbeing by reducing debt, increasing savings and boosting their credit scores.

Four participants were selected to compete in the five-month contest, which began in April and offers a grand prize of $5,000, a first prize of $1,000 and a second price of $500, the credit union said.

“ConneXfactor is an example of our customer advocacy program and commitment to helping our members get to a better financial place,” said Louise Nestor, director of marketing for the $412 million institution based in North Haven, Conn.

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