When it comes to executing amarketing campaign that has to appease both members and businesspartners, credit unions should ensure the message doesn't getmuddled.
That's according to Mark Arnold, president of On the Mark Strategies, a Carrollton,Texas-based branding and strategic planning firm that serves creditunions.
After launching its “Expose the Truth” campaign June 9, aimed toeducate consumers and members about rate markups at autodealerships, the $3.1 billion Space Coast Credit Union in Melbourne, Fla., pulled the entireeffort July 18.
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
- Educational webcasts, white papers, and ebooks from industry thought leaders.
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
