Good has never been an acceptable standard for Bryn Vaupel, SVP for retail delivery at the $759 million Educational Systems Federal Credit Union in Greenbelt, Md.

The latest Trailblazers 40 Below honoree has lived by one simple, Jim Collins-inspired philosophy that “good is the enemy of great.”

“Even in the greatest and most beloved organizations, it requires constant vigilance to not settle for good and work hard for great. Even if we did something well I always ask how we can do it better,” said Vaupel, who learned about credit unions from her parents, lifelong members. She said she jumped at the chance to work at a credit union when the opportunity arose.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.