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As the highest rated overall for banking services, and with an expanding list of offerings in wealth management, mortgages and insurance, the appeal of credit unions is growing at a stronger pace than ever.

While the momentum is great, I have observed one gap in the business services of my credit union partners when it comes to foreign exchange transactions, and that’s in their failure to leverage a tool that is more sophisticated than your average international wire transaction; I’m talking about forward contracts.

It might seem like a trivial place to look for opportunities in growing your business, but by educating your members on forwards, your advisers may be better perceived as risk management experts who can then support your members to achieve greater success in their budgeting and forecasting.

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