CUNA has started a drive to harness the selfie trend for credit union ends. 

The association has set up a website where credit unions can have their members upload their selfie photographs, videos and other photos to document themselves as part of the 100 million members, a milestone credit unions are expected to hit his summer.

The strength of our movement is the people who own it and benefit from it,” said CUNA Interim President and CEO Bill Hampel. “In advance of reaching the 100 million membership mark, we want as many people as possible to understand, and see, the strength of our movement through the faces of our membership. This campaign will demonstrate the power of the credit union movement online and on social media.”

The association said a special “100 Million Memberships” photo booth will be set up at next week's America's Credit Union Conference (ACUC) in San Francisco. Anyone attending the conference may have their selfie taken in the photo booth–which will then be available to be shared via social media and posted to the website.

Social media can also be used by members to share submitted selfies with the hashtag #100MM on Google+, Facebook, Instagram and Twitter, the association said.