The $531 million Community Choice Credit Union on Monday moved toward a future without teller lines, according to an announcement from the Royal Oak, Mich., institution.
The 53,000-member credit union will remodel its existing eight branches to eliminate teller windows and will build a ninth branch without them.
"We believe that our members make the best financial decisions when they are most comfortable," said Philip Cooper, chief operating officer. "With these changes, we will offer hands-on and engaging support for those who need it, as well as high-tech and self-serving options for those who prefer independence. This is the future of banking."
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Instead of facing a teller line when they enter a branch, members will be greeted by personal advisers who will determine what they want to do at the branch, guide them to a self-serve kiosk or help them fill out an application, or take other steps.
A spokesman said former tellers would take many of the new personal adviser positions and would be trained to help members fill out loan applications or answer other member service questions. A bonus program will be launched to provide adviser incentives, but the spokesman was not able to provide the program's planned details.
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