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Social business leaders know that to become a team, it takes more than just working together. A team is formed through trust, respect, and mutual concern. Social leaders leverage the power of people, culture, process, and technology to unlock the full potential of the organization. In the connected economy, sustaining market relevancy depends on our ability to build and maintain a modern social business designed to deliver stakeholder value and drive bottom-line results. It requires collaborative change agents to lead an evolving enterprise that is both engaged and adaptive. These change agents are social leaders who demonstrate a deep-seated commitment to improving the customer and employee experience.

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