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According to Nielsen’s newly released U.S. Digital Consumer Report, consumers spend nearly a full workweek per month using mobile applications and browsers.

That’s a pretty incredible statistic when you think about it, and it seems there is no shortage of reports, metrics and analyses concerning mobile applications and how they’re impacting our daily lives.

But what’s behind the numbers and why should credit unions pay close attention? The simple answer is competition and demographics. Mobile is the language credit union members are speaking. Not paying attention means ignoring a key competitive and demographic edge.

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